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...that could be mass-produced. The specific goals and the deadlines of the Piquette project are secret. But company officials say it harks back to Henry Ford's innovative experiments with soy-based polymers and the idea of agriculture and industry being closely linked. "The mission was, 'Could Ford design the Model T of the next century?'" says William McDonough, an expert on green architecture who is running the sustainability part of the project, involving recyclable and biodegradable materials...
Coming up with exciting designs will be crucial to Ford's success. Until recently, with the exception of a new Mustang, an instant hit, Ford has failed to produce cars that have energized the market. Peter Horbury, the company's director of design and Volvo's former design chief, whom Ford brought to Detroit in 2004, was stunned by Ford Motor's rulebound ways. "I told the designers to just get on with what they were doing," he says, "and they looked at me terrified, like, What does that mean?" The designers were so used to following orders that Horbury...
...that was passed in 2003 is not really an expansion of Medicare, which is an entitlement with standardized care. Part D, although funded by Medicare, is actually private insurance, similar in design to high-deductible health policies that shift more of the costs to members in an effort to make them more conscious of what they're spending. "People are used to it being an entitlement, but [Part D] wasn't the same sort of generous benefit that Medicare is," says David Scrase, president of Presbyterian Health Plan, a Part D provider in Albuquerque...
Profits may be scarce in Detroit, but it's a bountiful time in design, judging by the new products for the 2007 model-year. Carmakers plan to launch more than 60 vehicles, starting next month, swelling auto malls with all manner of compacts, coupes, wagons, minivans, muscle cars and SUVs. For manufacturers, producing a car that stands out is getting tougher every year. And as Ford and GM are painfully aware, if your metal doesn't shine in the style department--and you can't beat your rivals on performance or reliability--all you can offer is a cut-rate...
...Ford's design team is stacked with talent and has only got stronger lately. Two highly regarded Brits, Peter Horbury and Martin Smith, are in charge of design for Ford's North American and European divisions, and last year Ford lured a hot hand from Chrysler, Freeman Thomas. At Chrysler, he sketched the initial concept for the 300 sedan, one of Chrysler's biggest hits in a decade. At Ford, Thomas has already won praise for a concept car, the Reflex, featuring solar panels, butterfly doors and internal insulation made of recycled Nike shoes. "Bill [Ford] has come...