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...Khan's dangerous game of selling nuclear technology reminded me how vitally the world needs a global nuclear-nonproliferation policy. But the credibility of the nuclear powers in limiting the spread of the Bomb is hampered by their inaction in pursuing disarmament. Even worse, the U.S.'s plan to design a new generation of nuclear arms deprives Bush's government of any moral leadership in the nuclear-nonproliferation campaign. Khan's nefarious transactions made the world a more dangerous place; the development of smarter bombs by the U.S. would do the same thing. Peter Schoch Meisterschwanden, Switzerland Who Can Defuse...
...like a religious thing," says David Kelley. "I truly believe design thinking will make your life better." Kelley, 54, a professor in the engineering department at Stanford University and the chairman of Palo Alto, Calif., design firm Ideo, is sitting in his cramped third-floor office, surrounded by a blizzard of Post-it notes and foam-cut prototypes. Talking at the speed of a guy on his third espresso, occasionally jumping up to scribble ideas on a whiteboard, Kelley outlines his credo: that practically anyone in the business and academic worlds can and should think like a designer...
Kelley has possibly done more than anyone to bridge the gap between modern design and modern business. After graduating from Stanford in 1978 (as a self-described "lousy" mechanical engineer), he created--among other things--the very first Apple computer mouse and the light-up LAVATORY OCCUPIED sign used on Boeing 747s. In 1991 his company merged with ID Two, designer of the first laptop, to form Ideo. During the heady high-tech 1990s, the firm became the hottest product-design shop in Silicon Valley, working with the biggest names in business, churning out hundreds of supremely user-friendly designs...
...Instead of cool products, Kelley began to focus on processes--like streamlining admission into hospitals or new ways to stock supermarket shelves. Ideo transformed itself into a highly unconventional business consultancy--taking clients on bizarre field trips or making them dress up as customers--that spread the gospel of design thinking to corporate America. The CEO of Procter & Gamble, for instance, was once sent shopping in San Francisco's low-rent Mission District, while top executives from Kraft were taken to the traffic-control center of a large city to see whether watching 1.2 million cars being stopped and started...
Susan E. McGregor ’05, a Crimson editorial editor, is a special concentrator in Interactive Information Design associated with Quincy House...