Word: designations
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Dates: during 1990-1999
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...Blueberry, Tangerine and Grape (which the fruit-impaired might also recognize as red, green, blue, orange, and purple). Those are the shades the iMac will now come in--part of Apple's push to make the marketing of the personal computer less a matter of megahertz and more of design. To sweeten the pie, the company is cutting the price by a hundred bucks, and, in a bow to today's instant nostalgia, selling the remaining first-edition iMacs (you remember, with that Bondi blue case that's SO five minutes ago) for a svelte...
...glee at his own half-cracked ideas. Which are manifold. His next novel is a "fantasy technothriller" featuring terrorists and assassins. He contributes to Wired and the Australian magazine World Art and spends loving hours maintaining busy e-mail lists on "dead media," foreign-language science-fiction and postindustrial design. And though he's a proper punk skeptic when it comes to politics--"My job is to play with nutty ideas, not grapple with serious issues"--he is truly obsessed with global warming, which this year's brutal Southwestern drought brought a bit too close to home...
...realm of CINEMA, that means TOM HANKS, who follows up his Mark McGwire performance in Saving Private Ryan with a Sammy Sosa for the holidays. In TELEVISION, it means a goodbye from the nation's most beloved faux talk-show host. (Sorry, Magic.) In DESIGN, a cool house by Koolhaus. In MUSIC, a magical, defiant album by the woman formerly known as a Fugee. In THEATER, an angry drama from a member of the latest generation of angry young men. In BOOKS, a novel that floats like a butterfly and stings like a bee, and a biography...
...have arrived sooner. Created by Gerhard Heufler, its carbon and glass fiber-reinforced plastic body comes in basic GI Joe green, weighs 3 lbs. and quickly collapses into a small backpack for transporting to remote areas. The controls take just a few minutes to master. This is good design with a good purpose...
Theories of design-if they exist at all-vary from store to store...