Word: designations
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Dates: during 1990-1999
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...Color TV 1953, by RCA, whose design beat...
Complementing Morita's unusual focus on brand identity were the talents of his co-founder, Masaru Ibuka, the engineering and product-design force behind Sony's inventions. The combination worked well. The two sought to provide the best available technology and quality to the consumer. One of Sony's first products was a transistor radio, produced in 1955. While the transistor was developed by Bell Labs and produced by Western Electric, it was Sony that first used it for a small pocket radio, in 1957, creating a new market in the bargain...
...radio's success led to more firsts in transistorized products, such as an 8-in. television and a videotape recorder. Sony's technological achievements in product design, production and marketing helped change the image of MADE IN JAPAN from a notion of cheap imitations to one associated with superior quality. In Morita's own words, they made Sony the Cadillac of electronics...
PAPER CLIP The design is perfect. There's been little improvement since Norwegian Johan Vaaler got his American patent in 1901. Only about 20% are actually used to clip papers...
...TOASTER In 1926 the Waters Genter Co. (later called Toastmaster) introduced the first pop-up toaster. Master mechanic Charles Strite had patented the spring-loaded automatic-toaster design in 1919. Although it cost $12.40, the Toastmaster quickly displaced the manual electric toaster that cost only...