Word: designators
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Dates: during 1990-1999
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...DESIGN...
...Blair Witch Project leaves things unsaid, undone and unanswered [CINEMA, Aug. 16]. One truly gets scared by not knowing everything. Whether by design or accident, the makers of this film have created a movie that lets the audience use two things that Hollywood rarely engages: intelligence and imagination. CHRIS BYZEWSKI San Diego...
Like many semiconductor companies, Adaptec contracted out fabrication of the product and concentrated on design. Fear motivated Adaptec's initial investigation of B2B software, according to Dolores Marciel, a 16-year veteran of Adaptec and its vice president of corporate procurement. The company believed that a competitor planned to build a semiconductor-manufacturing plant (also known as a fabrication plant) on its premises, thereby reducing product-development time by half. "We needed to compete or we would get killed," says Marciel. Adaptec couldn't invest the time or money in building its own plant (which on average costs $1.3 billion...
...extent, today's frenetic cross-fertilization in the industrial-design world is nothing new. As Graves points out, architects from Michelangelo to Frank Lloyd Wright have designed candlesticks as well as cathedrals. Never before, though, has there been such competition to define consumers' lifestyles. "There's a feeling out there that the aesthetic should be part of your life," says Tupperware head designer Morison Cousins...
Critics warn that the commercial connection will cheapen the artistic integrity of many designs. But the designers argue that the trend is much more important, that the opportunity to work in different disciplines helps develop talent and refine their artistic sense. And in any case, every commission presents an opportunity. One of Graves' most recent deals: to design a line of custom Cadillacs. They will not be sold at Target...