Word: designators
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Dates: during 2000-2009
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BEIJING Y-3's unisex Honja ($270) may not be the most technologically advanced shoe on the market, but both men and women dig its simple design...
Behind each joint venture is a flurry of wheeling, dealing and massaging of egos. Suddenly the role of designer matchmaker is more critical than ever. "Our goal is to find people who share our philosophy on offering high-quality design for excellent value," says the razor-sharp Adams, who consulted 20 fashion luminaries in the U.S. and Europe for the store's GO International initiative before whittling the list down to a handful. In 2006 alone, Target partnered with Luella Bartley from London and Tara Jarmon and Sophie Albou, both from Paris, on limited-edition cheap-chic clothing collections. Behnaz...
...success of these numerous forays depends on an elaborate support system. Target takes care of the heavy lifting?fabric sourcing, sample production, marketing?and allows the rotating design stars to focus on what they do best. Adams and Sprenger oversee a swat team of merchants and marketers. Volume helps keep costs down. "We have so much buying power that it drops fabric prices dramatically," says Adams, explaining why a cropped suede jacket by Proenza Schouler for Target sells for $139.99 while a jacket from its own line is likely to be 10 times as much. Or why an elegant beaded...
Antiques of the Future author Lisa S. Roberts looks into design's crystal ball to determine which household objects might become tomorrow's collectibles...
...DEFINE AN "ANTIQUE OF THE FUTURE"? It's a mass-produced but highly defined object that is being made today that I believe?once it is no longer in production?will go up in value because it represents the best of design in its time...