Word: designators
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...change has a scientific explanation. People generally prefer things they have seen before, which is something psychologists call the “mere exposure effect.” The frequency of contact consumers have with a product also plays a role. If Delta Air Lines announces a new design for its signs and logos, it’s not a huge deal because people only fly infrequently. On the other hand, when customers use a product every day, the effects of a redesign can be jarring...
...issue of daily usage helps explain the most reviled design change this year, the latest version of Facebook that aired in Februrary. The newest Facebook is a perfect storm of redesign hatred because of the website’s widespread use and the intense need for familiarity by its users...
...Things quickly got ugly. In a poll on Facebook’s website, 94 percent of voters were against the new design. Even Facebook employees apparently were dissatisfied, leading Zuckerberg to send an internal email saying that companies shouldn’t listen to their customers...
...newspapers, an industry already in steep decline, an unpopular redesign can be the last straw that pushes readers to cancel their subscription. A survey of major paper redesigns in the last five years suggests that most papers either continued to slide or did worse after changing their design. Thus, back in 2006, when Facebook was still an upstart company trying to compete with MySpace, Zuckerberg had to tread more lightly to cater to his fledgling user base. With Facebook now as healthy as ever, Zuckerberg is free to change what he wants, when he wants...
...Gates that 187 F-22s are sufficient and took the unusual step of penning an Op-Ed in the Washington Post to say so. Meanwhile, Michael Wynne, the ousted secretary, was left to grumble in the blogosphere that Gates' blueprint is a "searing indictment of America's capability to design and build modern weapons" that will ultimately weaken the nation...