Word: designators
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...Design Innovation: Rebranded mints with an identifiable sound, a catchy name and a clear, pocket-fitting rectangular box. The same marketers who brought Nutella to the U.S. made these miniature pill-shaped breath fresheners the candy world's cutest icons...
...Design Innovation: Reimagined flat, drab soap dispensers as sleek, rounded objects of translucent elegance and refinement...
...Design Innovation: Stuffed a mop into...
...Design Innovation: Fixed the stuck-ketchup problem by following the lead of toothpaste and shampoo containers. In other words, Heinz finally turned the bottle upside down...
...Implementing Gen Ed “wisely” might make up for shortcomings in its design, Thomas said...