Word: designators
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...Ignatius, who presides over the TIME 100 issue and orchestrates not only the choices but also who will write about whom. He was ably helped by editors Belinda Luscombe, Bobby Ghosh, Bill Saporito, Jeffrey Kluger and Amy Sullivan. Deputy art director D.W. Pine came up with the elegant design, and the resourceful TIME photo department masterminded the beautiful images. And those of you who took part in our online poll chose Shigeru Miyamoto, the Japanese Nintendo designer who developed the Wii, to be the most influential. The runners-up were South Korean pop star Rain and American television host Stephen...
That's where Rob Barnett discovered them. A show-biz guy who had worked at MTV and VH1 before spending two years at the helm of CBS Radio, Barnett had decided to become a Web-video impresario. He found Big Fat Institute while looking for someone to design his website. You Suck at Photoshop "was hysterical," Barnett recalled recently. "I was instantly engaged and e-mailed them: 'WHO are you?' In 38 seconds, I get a response: 'Who are YOU?' We started flirting." The e-mail led to phone calls and an invitation to visit Barnett in New Jersey...
That kind of response is generating more and more heat in the emerging field of transformation design--a hybrid of business consulting and industrial design. Firms like Humantific, whose founders are designers, apply the same process used in designing sleek MP3 players and ergonomic teakettles to unwieldy intangibles like cell-phone promotions and hospital organization, transforming their effectiveness. Along the way, the field is creating some unusual teamwork between designers and business people...
Ideo, the Palo Alto, Calif., design firm best known for creating the Palm V digital organizer, began its Transformation by Design department, one of the first in the country, under Peter Coughlan in 2002. Ron Volpe, customer vice president for supply chain at Kraft, turned to Ideo that year to help improve the relationship between Kraft and Safeway. Basic communication was not smooth, and there were some delays in getting products to market. Ideo gathered more than 80 employees from both firms, encouraging each side of the supply chain to weigh in. The changes that Ideo devised--new promotional displays...
...benefit of using a design approach as opposed to pure management consulting, advocates argue, is that it enables--or even requires--a team to invent new ways to solve problems. Jump Associates, based in San Mateo, Calif., recently collaborated with General Electric's executive-jet business. Jump managing associate Dev Patnaik walked the GE people through hangars and later sent them to a toy store; one brought back a model plane attached to a plastic landing strip. The executive, Patnaik recalls, said, "This is it--this is the problem with executive jets!" He then explained that the services jet owners...