Word: designe
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...changes came on the heels of a similar switch at Chauhaus, a café at the Graduate School of Design. In January of 2008, HUDS swapped all tableware with compostable versions, and between January and July, according to the 2008 HUDS Sustainability Report, trash levels have plummeted 90 percent...
...course, you can't spot these plush digs from the highway. Hence new signage, from branding consultant Interbrand Design Forum, that's designed to signal this new, modern spirit. The signature color was updated from forest green to a punchier yellow-green. The famous script now slants to the right instead of the left. "Handwriting analysis told us this was more forward-looking," says Amanda Yates of Interbrand. Yup, they analyze this stuff. Green bulbs illuminate Holiday Inns; blue beams shine up the walls of Holiday Inn Expresses. It's "an inexpensive way," says Scott Smith, also of Interbrand...
...Blue Dog Democrats have said they will not vote for a bill that contains a public option, wrangling over the proposal is not quite so public. House Speaker Nancy Pelosi is in the process of merging bills from the three committees there with jurisdiction over health care, and the design of the public plan is one of the sticking points. The original version of the House bill contained a public option that would have set its reimbursement rates above, but still tied to, Medicare rates. But an amendment that passed in the House Energy Committee would have a public option...
...succeed. Well, no. It's not the attributes that matter, it's the circumstances - what's going on around them. Almost all successful strategies are circumstance-based, not attribute-based. Boeing, for instance, a very smart company, had outsourced a lot of their products, but then they outsourced the design of the 787 and it was a complete disaster. The attribute was "outsourcing is good," but in this case, the circumstances didn't serve it well. The key was that you should only outsource when your product is modularized, when you can take the components and click them together...
...Crate & Barrel building on Brattle St., which has also been empty since January, has had less luck in finding tenants. “The building is an award-winning design, and it’s unlikely the owners are just going to put anyone in there just to rent out the space,” Jillson said...