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...everyone agrees with that point of view. "Using fancy fonts and small print may suggest that you're sophisticated, fancy and highbrow, but also pretentious and unapproachable," says Aaron Allen, founder and CEO of the Quantified Marketing Group, a restaurant design and marketing company based in Orlando, Florida. Allen says he recently boosted a barbecue restaurant's sales 17% recently just by making its menu typography more readable, not less...

Author: /time Magazine | Title: I'll Have That Typeface on the Menu | 6/12/2008 | See Source »

...says she's likewise wary of intentionally abstruse menu language. "I find that the more intricate a menu description is, the more disappointing a dish usually is," says Burrell, Mario Batali's longtime sous chef on Iron Chef America. Burrell takes the same low-key approach to typography and design. At Centro Vinoteca, the New York City restaurant where she is executive chef, Burrell uses all lowercase letters in a basic Garamond font. "I prefer to underpromise and overdeliver...

Author: /time Magazine | Title: I'll Have That Typeface on the Menu | 6/12/2008 | See Source »

...Chinese graphic designer has not been a happy one. In mainland China design was, for a long time, an instrument of socialist propaganda, and to be a graphic designer was to be a sort of mechanic, running chunky, graceless type across posters of model peasants or valiant soldiers. In Hong Kong and Taiwan, designers spent much of the 20th century toiling in the service of another omnipotent master - the export market, which required packaging and other printed matter produced strictly to Western specifications and sensibilities. Questions of form, style and color were not settled upon locally, but in British...

Author: /time Magazine | Title: A Graphic Account | 6/12/2008 | See Source »

...This much is certain: Disbanding the Roma community of Sulukule will destroy its culture, which is premised on communal life. Extended families share homes and form musical ensembles, using the streets as their rehearsal rooms. "Sulukule presents a unique way of life," concluded an urban design research team from University College, London. "That has to be taken into account and preserved when a new development for the area is being introduced...

Author: /time Magazine | Title: Constantinople's Gypsies Not Welcome in Istanbul | 6/9/2008 | See Source »

...degree to which students are involved in our review, renewal and reorganization gives me the greatest hope. The Advising Programs Office has a Student Advisory Board that helps design programs and with which we discuss everything we do; students serve on the Faculty Standing Committee on Advising and Counseling; the Peer Advising Fellows program has formed a dedicated group of Fellows that helps design their training and other activities; and there is a small army of students who work in the office...

Author: By Monique Rinere | Title: Are We Deluding Ourselves? | 6/5/2008 | See Source »

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