Word: designer
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Dates: during 1950-1959
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...continual and professional complaints that the University is a sterile mortuary for the creative artist the Design School offers contrary evidence that successful training is possible in fields not limited to the exercise of the critical interpretative facilities but also in those relying upon artistic creativity. The efforts and results of the GSD and Arch. Sci. Department in the teaching of the visual arts assumes particular importance in a society whose increased awareness and concern for the role of the visual arts is especially notable against the background of nearly complete neglect which characterized its attitude towards these fields...
...attract large audiences and fat profits. "I want to learn to appreciate art," is a common pronouncement of anxious masses fearful whether they are not "complete" persons until they do. It is such a context that gives so great importance to the methods and approach of the Faculty of Design in its attempt to enable a student to achieve a real understanding of the visual arts...
Dean Jose Luis Sert and the GSD are quite conscious that the opposition between the two approaches is particularly relevent to architecture. Another way to frame the contrast is in the opposition between the old eclectic method whereby the student looked to traditional styles for design forms and the modern approach which stresses the need for a unique design solution for every different set of conditions...
...Design," said Gropius, "must be an innate and organic part of the student. He must blend experience into himself instead of copying. Yes, the great masters should be analyzed--to discover how they found their means of expression out of the conditions of their times. But those means can not be imitated in our conditions and times...
...that we feel can be used today, but to copy the exact form does not follow. Our educational system has been built upon an over-regard for similarity, yet it is the differences after all that count.... What we need to do is to let the form of a design evolve out of the place and times and human need...