Word: designer
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Dates: during 2000-2009
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Sharp opted not to use American or European designers for those markets. "We wanted to deliver a made-in-Japan value that could come only from Japanese designers," says Taisuke Saeki, who heads Sharp's audiovisual-design department. Still, the company wanted to adapt to a local aesthetic. Research showed that Westerners prefer vivid, crisp, dynamic design, while Japanese look for seamless precision and an organic feel. Think of it as the difference between a Cadillac and a Prius...
...reinvent the Aquos, Saeki encouraged the industrial designers to explore their new urban environment, but they were all required to attend a daily morning assembly. There are no in-house design competitions; team members build on their individual expertise in fields such as architecture, color coordination and interior design. They might sport faux-hawks, but Sharp's designers are decisively Japanese in their collaborative creativity...
...Europe Aquos line was revealed this summer: a bold, shiny piano-black finish with sharp corners and the slight allure of a curve at the bottom, partially exposing the speakers. The Japanese model is matte silver with softer edges. The team's job doesn't end there. Sharp's designers are forecasting not just design trends for the next line but also LCD-production capacity, panel size and availability. "All this fuss over just a TV? For now, perhaps just a TV. But not for long," says Saeki. For the team that made television beautiful, the picture is getting bigger...
...abundant heavy crude from 50,000 bbl. to 130,000 bbl. per day. But workers say they have yet to see the project move ahead, and some complain the refineries are underperforming. "It's precarious," says a veteran supervisor. "The plant isn't living up to its original design because [PDVSA doesn't] want to cover the costs...
...Former Dean of the Faculty Jeremy R. Knowles praised LISE’s design, which was done by renowned Spanish architect and Graduate School of Design professor Rafael Moneo. The design integrates the edifice into the surrounding structures, although Knowles acknowledged that constructing the nanotechnology building in an urban environment added considerably to expenses...