Word: designer
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Maybe Pepsi's spiffy new logo will help restore normal service. The No. 2 sodamaker spent more than $1 million developing its latest look and may soon spend as much as $1 billion changing all its vending machines and global signage to the new design. It's the 11th time in Pepsi's 110-year history that the company has revamped its logo, and the first since 1987. Some have likened the look to President-elect Barack Obama's rising-sun-over-the-horizon campaign iconography. Although there's no evidence that Pepsi modeled its logo on Obama...
...Navy inspections of the San Antonio have found a raft of problems so baked into its design that many Navy officials fear it can never be made right, despite its price tag's having risen from $644 million to $1.8 billion. "Some significant fraction of the welds in that ship were flawed and had to be redone," John Young, the Pentagon's top weapons buyer, told Congress in June. "I shouldn't be forced to pay on behalf of taxpayers any price for any level of deficient performance." Still, that's just what the Navy did, forking over an additional...
...ShakeOut drill is to hijack the imagination. "Time and again, we've heard that there is a weak link between the scientific understanding of quakes and the ability of the public to pay attention and change their behavior," says Mariana Amatullo at the Art Center College of Design, one of the organizers of the event. "The goal was to find new opportunities for the public to be a little more resilient and empowered...
...Obama publicly stated that he supports Internet neutrality. “As president, I’m going to make sure that [net neutrality] is the principle that my FCC commissioners are applying as we move forward,” he said. Network neutrality is a concept in network design that states that information should be able to flow freely over networks, including the Internet, “regardless of political ideology or other constraints,” such as content or the origin or destination of the information, according to Co-director of the Berkman Center John G. Palfrey...
...film's timing that is making local politicians squirm. Hunger's release comes as Northern Ireland's power-sharing government is under pressure to agree on the final design for a much-contested, large-scale redevelopment program at the Maze site...