Word: desiree
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The practical conclusions here? If green products are too cheap, they might undermine the buyer's ability to signal her status - a desire built into our evolutionary psychology. Griskevicius and his colleagues recommend that companies find a way to publicize the fact that celebrities buy green products. They might also...
In the first, 168 college students were asked to imagine themselves being the central character in two stories. In the first story, they graduate from college and then find a job with a major company that has a well-appointed lobby and swank office furniture. In the second story, the...
News of his plans to step down due to a self-stated desire to return to Wall Street came as a surprise to both administrators and faculty across the University last week. “I was surprised and disappointed,” Faust says. “But I...
If China’s relative power rises, it is liable to desire its own sphere of influence and this is natural. According to Kenneth Waltz and other prominent political scientists, all nations, regardless of regime type, attempt to maximize their power in order to survive in the inherently anarchic...
Of course, in its attempts to supply us with as much of what we desire as possible, Harvard is a purveyor of much more than education. Although it is not quite clear whether former university president Larry Summers really referred to the college as “Camp Harvard?...