Word: desis
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...Love Lucy (Mon. 9 p.m., CBS). Starring Lucille Ball and Desi Arnaz...
...Love Lucy (Mon. 9 p.m., CBS) is an untrammeled TV comedy show distinguished by the high-quality slapstick of carrot-topped Comedienne Lucille Ball and her handsome Cuban-born husband, Desi Arnaz. Filmed especially for television in Hollywood, Lucy's combination of well-written scripts and rowdy good humor proved popular enough last month to displace both Arthur Godfrey and Milton Berle, and thus became the nation's No. i TV attraction...
...Love Lucy (Mon. 9 p.m., CBS). Better-than-average domestic comedy, with Lucille Ball, Desi Arnaz...
...make I Love Lucy, Lucille and Desi set up a family corporation called Desilu Productions. Leasing a Los Angeles sound stage from an independent studio, they knocked out a street wall, put up a marquee labeled "Desilu Playhouse." When a show is ready for the cameras, a real audience files into the playhouse and the laughter is picked up on overhead microphones for use in the final print...
Sponsor Philip Morris pays $30,000 a week for I Love Lucy, which gives Lucille and Desi a weekly income of $5,000 to $7,000. And Desilu is branching out to do TV commercials. "After all," observes Desi, "when we get too old or too fat to get in front of the cameras, we can always be producers...