Word: desisting
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Instant Justice. Worrying the ad community is the FTC's recent cease-and-desist order against Colgate-Palmolive Co. and its hard-selling agency, Ted Bates & Co. In a Bates TV commercial, Palmolive's Rapid Shave cream was applied to "sandpaper," and the sand was shaved cleanly off. But Dixon's FTC found Bates had used Plexiglas instead of sandpaper and that sand was not in fact shaved off the real thing. The FTC then ordered that Colgate and Bates should never again falsely advertise shaving cream or use "spurious mock-ups or demonstrations for any product...
Battle Ahead. All three companies indicted last week were already engaged in a three-year-old fight with the Federal Trade Commission on similar charges. But the severest punishment the FTC could have inflicted was a relatively mild cease-and-desist order. If the Justice Department proves its case in court, the drug companies could draw fines of up to $150,000 each, and their chief executives would be liable to as much as a year in jail plus $50,000 fines. But the embattled drug executives clearly had no intention of surrendering without a fight. Snapped Pfizer...
...issue was a Security Council resolution inspired by 42 Afro-Asian states, demanding that Portugal "desist forthwith from repressive measures" in Angola and take "immediate steps" toward giving Angola self-government and independence. The Russians loudly demanded outright condemnation of the Portuguese, hoping to force the U.S. into the position of "protecting" the colonialist Portuguese...
...respective states to coddle or cudgel the delinquent as they see fit. Reform schools should be the first to become rehabilitation centers, staffed with behavorial scientists and equipped to offer the best in education. There is no youngster that cannot with competent help and guidance be made to desist from crime. And the cost of rehabilitating the most recalcitrant youngster will not be one tenth of the eventual cost to society if he is allowed to lead a life of crime. Has anyone ever attempted to compute what this type of criminal must cost society in the course...
...cannot simply insist that the US give up its conception of China and the USSR as aggressors--and even Dulles did not have such a naive view of our opponents. Instead, a full, complex, and trustworthy analysis of these nations must be produced, such that we can with confidence desist from needless threatening counter-moves...