Word: desisting
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Last fortnight the Federal Trade Commission ordered Scientific Instruments, Inc. of Chicago to "cease and desist from representing . . . that its birth control device, The Rule of Life, or O. K. Calendar or any other device operating upon the same theory, provides a method of complete, or any definitely stated percentage, of birth control...
Last week the Federal Trade Commission announced it had issued a cease & desist order against Great Britain Spiritualist Church and its officers. (Among them: the widow of Mr. Colbert who died two years ago.) The FTC itemized its findings: "Grendeline Holy Oil is not a product of the Sibber tribes of India, and will not assure the users thereof health, wealth, happiness and success. . . . Mintolean Mojou Lucky Oil is not a product of African tribes or of foreign countries, and will not produce luck or have any effect on dice soaked in it. ... Dr. Colbert's House Dressing Balls...
...Good Housekeeping Magazine has refused to sign a cease-and-desist stipulation as submitted by the Federal Trade Com mission containing charges that we contend are untrue. . . . Signing the stipulation would have disposed of the matter. We have long felt, however, that many advertisers have unwisely signed damaging stipulations merely to avoid public embarrassment, legal expense, or inconvenience. This we decline to do. ... In no single case . . . was the Commission able to show that Good Housekeeping had failed to carry out its guaranty, which has been in existence for over thirty years...
...Britain's eyes are everywhere. The Foreign Office protested. Hurriedly France sent seaplanes which dropped orders to desist. Painter Marin-Marie and 40 Breton fishermen took their defeat in good part, drank a glass of champagne, sang the Marseillaise, desisted...
...Federal Trade Commission issued cease-&-desist papers against Angelo Siciliano (naked name: Charles Atlas), mailorder musclebuilder. Their orders: that he stop using the word "free" in connection with a ten-volume Sex Encyclopedia offer (customers get them after they have paid up all of a $20 fee for lessons), stop stating that his course relieves skin diseases and constipation, tone down his claims that he can make his customers look something like himself ("World's Most Perfectly Developed Man" in a leopardskin loincloth). Hopping mad, Strongman Atlas gritted: "Why don't they leave me alone with...