Word: desotos
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...seen the competition's cars and I've seen ours," chortled a San Francisco Chrysler dealer last week. "We're headed for a terrific year." Around the U.S., Plymouth, Dodge, DeSoto and Chrysler dealers were getting their first 1957 models, and to a man they were wreathed in smiles. For the first time in years, they thought that Chrysler Corp. had a better-than-even chance to cut into the lead of Ford and General Motors right down the line. At a cost of some $300 million for new models, Chrysler was making an all-out effort...
Wheeling out the 1956 Plymouth, Dodge, DeSoto, Chrysler and Imperial passenger cars at a party for the press this week, Chrysler President Lester Lum ("Tex") Colbert sounded a challenge to the other automakers. Said Colbert: Chrysler Corp., which captured 18.1% of the automobile market in the first seven months of 1955, is "out to get 20% of the automobile business, and more...
CHRYSLER CORP., scrambling to recover the 25% of the auto market it once had, will gradually break up the dual lines, e.g., DeSoto-Plymouth, Dodge-Plymouth, among its 10,000 dealers. To boost sales of each of its lines, Chrysler plans eventually to limit all dealers to one kind...
...Weeks. A young local salesman wrote that he had been selling cars for only a year and added, 'If I may have this opportunity to give you a demonstration, I will strive to live up to your expectations of a salesman and sell you.' A Plymouth-DeSoto dealer from Boston waved the old-school tie (Harvard) at Alumnus Weeks. A resourceful Hamilton, Ohio dealer pointed out that Hamilton was 500 miles from Washington but offered to drive a new car to the capital for Weeks, '. . . saving you the tedious task of breaking it in.' Most imaginative...
...view in Detroit went two new experimental cars, the DeSoto Adventurer and the Dodge Firearrow, both designed by Chrysler and hand-built by Italian Bodymaker Ghia. The DeSoto is much like Chrysler's D'Elegance coupé, also hand built by Italy's Ghia, which was first shown last year-a simple, squarish grille, sweeping lines, and not too much cluttering chromium trim. But the Dodge is a brand-new car. Designed as a two-place sports car, it hugs the road like a lizard, features four headlights and a horizontal, propellerlike rub rail sweeping entirely around...