Word: dessertation
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...Paul's. They are using established brand names on new products, a strategy known on Madison Avenue as "brand extension." Honda Motor Co. made sure its well-known auto motive name was prominently displayed on the firm's new power lawnmower. General Foods named its dessert-on-a-stick Jell-O Pudding Pops. Also in the testing stage: Jell-O Slice Creme, a freezer cake mix; and Jell-O Gelatin Pops, whipped gelatin on a stick. "The consumer is suspicious of exaggerated claims and therefore trusts certain brand names," says John Diefenbach, president of Landor Associates...
...started with a drink and half a dozen North Carolina oysters at Shuckers Raw Bar in the Light Street Pavilion, followed by soft-shell crab par-migiano at the Big Cheese. Dinner was at the Taverna Athena, a Greek bistro in the Pratt Street Pavilion. Afterward came coffee and dessert at Tandoor and a nightcap at the Phillips Harborplace restaurant, where a banjo band plays until 11 p.m. "I never get tired of Harborplace," Rouse sighs. "There's always something to do and see." Gazing across the harbor at the floodlit aquarium, he adds: "Cities are where the action...
...strike has not affected his operation because the dressed birds for the dinner's main course-suprême of royal squab Véronique-were flown in several days earlier from New York. The choice of squab, to come between cold salmon and an intimidatingly rich dessert of fresh peach mousse cardinal, was a late decision by Nancy Reagan. The original selection had been duckling with glazed apples, but she felt that there had been too many canards in the White House lately...
...honest chauvinists know, but it was not invented here. Nero liked to eat flavored ice, according to Paul Dickson's scholarly and amusing The Great American Ice Cream Book, and in the 13th century Marco Polo returned from the Orient with a recipe for some sort of frozen dessert with milk in it. Catherine de Medicis appears to have introduced sherbets and ices, possibly ice cream, to France in 1533, when she arrived there with her retinue to marry the future Henry II. Beethoven, during the mild winter of 1794, feared that there would not be enough...
...have too many flavors, then they mask each other and you end with a mishmash. But there was that very simple recipe that we did on television. You spoon a little bourbon whisky over vanilla ice cream and sprinkle on some finely powdered instant coffee. That makes a delicious dessert...