Word: destructionâ
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...margins. (He had road tested the first part of that formula as a teenager selling friends $7 jeans he made on his mother's sewing machine.) In 1988 he hired a young Dutch fashion-school grad named Wilbert Das, and they began to experiment with dyes and destruction???all sorts of techniques to age the jeans and give them a more vintage feel. They moved pockets, reshaped the jeans, introduced curves?and then charged a whopping $79. Their look was Rosso's look, a blend of thrift store, Americana and '50s B movie. At first, retailers balked, so Rosso promised...
| 1 |