Word: detailing
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Dates: during 1940-1949
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...asked of us-and the hardest to answer-is how TIME gets out each week. This process is, inevitably, an extremely complicated one. Below is the Art Department's attempt to answer the question. Probably no two people at TIME would agree with this flow chart in every detail, but I think that it does hit the high spots...
...most brilliant of all Pinkham advertising ideas was Dan's proposal to put his mother's face on every ad. The result was inspired to the last detail-"the neat black silk dress, the tortoise-shell comb, the white fichu fastened with a cameo brooch," the perpetual smile, the sagacious and composed elderly features. Here was everybody's grandmother...
Maggie made her mind up about another detail: there must be a shorter and more understandable way to tell it than the lengthy and oversweet Barbier and Carré book to which Gounod had set his music. So she picked out the best of Gounod's arias, commissioned English Poet Stephen Spender to write a narration "more in the spirit of Goethe" that would tell the story clearly and bridge the gaps. Last week, a summer audience in sport shirts and bright silk prints packed the sweltering little white frame playhouse at Stockbridge, Mass, for the first performance...
...kitchen, but with their built-in furniture they had the neat efficiency of cruiser cabins and galley. There was nothing to sweep under, and no space to mislay things. The two bathrooms had overhead infra-red lamps to take the chill off. Neutra, with his characteristic attention to detail, had taken down a hanging from his own house to show Mrs. B. how the living-room draperies should be made...
...NKVD, he discovered, knew every detail of his personal and military history. They even showed him photographs of himself "at the Olympic Games in Amsterdam and at the international horseshow in Nice"-snapshots which he had never known existed. "We have such a file for every military and political personage in the whole world," said the proud interrogator...