Word: detailing
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Dates: during 1980-1989
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...REMEMBER in agonizing detail a crush I had my second year of high school. After class, I would go home and release the pent-up frustration of unrequited love with my stereo. One track in particular spun over and over again on the turntable: "Bargain" by The Who. As the music blasted forth, I would listen to Roger Daltrey and pretend his golden throat was mine. In my dream, the brown-eyed girl would sit entranced while I half sang, half shouted Pete Townshend's lyrics: "I'd pay any price just to win you, Surrender my good life...
...American abstract painting in the '50s and '60s, not only as a stylist but as a moral example of commitment and aesthetic ambition, was much greater than has usually been supposed. His way of rilling a canvas with broad fields of color "tuned" by dispersed accumulations of detail (a cluster of rocks, a flurry of waves, a knot of seaweed, a post or two) had everything to do with the compositional procedures of color-field painting in the '60s. So did his liking for dilute, discreetly modulated washes of pure pigment that stained the canvas rather than...
...committed modernist à la française, Avery treated the figure as a strictly formal affair: patch for the dress or bathing suit, patch for face, no detail. In the process he often produced a curious scragginess. The parts of the bodies rarely connect well, and have noli me tangere written all over them. Sometimes his lumpish ladies on the beach suggest Thurber. In Matisse, no matter how reduced the outline may be or how schematic the stroke of the crayon that says "eye," "breast" or "hip," one can almost always sense the live weight of a body, its organic...
...advertising and promotion. Last year $215 million worth of advertisements were placed in the 150 leading medical journals, and that represents only the smallest part of the typical drug promotion campaign. Hundreds of millions more go into snazzy exhibits at medical meetings, glossy brochures presented to doctors by company "detail men," and "educational" videotapes for physicians...
...overstatement are most tempting. In addition, the agency has issued guidelines to control the growing practice of advertising drugs before they are approved. Henceforth, such ads may not make any claims about the safety or efficacy of a product, and if a drug is named, the ad cannot detail its uses. Ciba-Geigy met these requirements by not naming the antidepressant drug Ludiomil in its teaser preapproval ads; one FDA official, however, has informally criticized preapproval drug ads by five other companies. Says Hayes: "We at the FDA have an obligation to work with those who have the power...