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These reports were welcomed by plant physiologists as two more interesting contributions to the important and already broadly extended research into what makes vegetation grow. It is estimated that one ounce of active plant hormone would stimulate enough vegetation to girdle the earth at the equator. Researchers can now detect the effect on one plant of one ten-billionth of a gram of hormone. No subject has excited plant physiologists more than this in the past decade, and it has seen its major development in the last five years. Yet it was foreshadowed a half century ago by Julius...

Author: /time Magazine | Title: Science: Plant Hormones | 10/11/1937 | See Source »

...help of $10,000 contributed by late Merchant Edward Albert Filene as his last gesture toward reforming the world, Professor Clyde Raymond Miller of Columbia University's Teachers College, one of the most skillful propagandists of his time this week began to help U. S. citizens to "detect and analyze propaganda" at $2 a year From their Manhattan "laboratory" a small basement room near Columbia on Morningside Heights, Professor Miller and 15 other scholars sent this week to more than 3,000 U. S. newspaper editors, Congressmen, Governors, educators, ministers leaders of labor and industry, a four-page folder...

Author: /time Magazine | Title: Education: Propaganda Probe | 10/11/1937 | See Source »

Chief customers for Propaganda Analysis are expected to be teachers and students, for the Institute is mainly concerned with immunizing the coming generation against ignorance-by-propaganda. Its material will be used in study units on how to detect and analyze propaganda to be started this year in at least eight schools including public schools in Bronxville and Gloversville, N. Y., Rock Island, Ill. Newton, Mass...

Author: /time Magazine | Title: Education: Propaganda Probe | 10/11/1937 | See Source »

...pained by loudness until the sound is about ten trillion times as intense as a whisper at the threshold of hearing. Thus it is not very sensitive to small intensity changes. The decibel is intended to represent roughly the smallest intensity change which the ear can detect...

Author: /time Magazine | Title: Science: Phon | 10/4/1937 | See Source »

...epic novelist, certainly no apologist for the rich, Harvey O'Connor tells most of the Guggenheim saga in an objective, critically-cool prose. But occasionally readers may detect a slightly flabbergasted note of left-wing awe as he recounts how the seven sons of Jewish immigrant Meyer Guggenheim of Philadelphia made the family the second or third richest in the U. S., comparable in the scope of its clannish money-making only to the Rothschilds. Starting in 1847 as a pack peddler of household knickknacks along the muddy roads outside Philadelphia, vigorous, good-humored Meyer Guggenheim acquired a peddler...

Author: /time Magazine | Title: Books: Guggles | 8/23/1937 | See Source »

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