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The field got a high-profile, scholarly boost two years ago when a study by Baylor College of Medicine in Houston, Texas, published in the academic journal Neuro, used fMRI technology to determine that cola drinkers subconsciously have warmer feelings for the Coca-Cola brand, and that gives Coke an...

Author: /time Magazine | Title: Marketing: What Makes Us Buy? | 9/17/2006 | See Source »

Brain scanning is the field's dominant technology, but others are used as well, often in conjunction with fMRIs. Magnetoencephalography (MEG), a technology that can read electrical signals pulsating from brain cells, is popular because it detects how quickly the brain reacts to stimuli. But unlike fMRI scans, MEG can...

Author: /time Magazine | Title: Marketing: What Makes Us Buy? | 9/17/2006 | See Source »

To the editors: Re: “Abortion: A Product of Its Times,” op-ed, Sep. 13. Evolutionary theory suggests that human beings are inclined to do many things that are morally problematic. Many evolutionary biologists believe that the evolution of men incline them toward the reproductive...

Author: By Justin S. Murray, | Title: Evolutionary Biology Should Not Determine Morality | 9/15/2006 | See Source »

The History and Science concentration is perfectly designed to make a student look well-rounded, providing a convenient boost to any resume. The reason? It’s neither history, nor science, but both. Don’t you dare confuse the concentration with the department, which is clearly labeled...

Author: NO WRITER ATTRIBUTED | Title: History and Science | 9/14/2006 | See Source »

That's if things even get that far. It's not yet clear that Larijani and Solana will succeed in building a bridge between the two sides, and even if they do, many skirmishes lie ahead. Still, at least there's been sufficient shift in the posture of the two...

Author: /time Magazine | Title: Iran Nukes: Why a Compromise May Be in the Works | 9/14/2006 | See Source »

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