Word: determinee
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The College’s only universally required class, Expository Writing, promises to teach you to craft lucid, beautiful prose, to state your ideas with complexity and nuance, and to call your teacher a “preceptor.” It will succeed in at least one of these...
Coming a day after the fifth anniversary of 9/11 and following another videotaped al-Qaeda vow to stage new attacks, Tuesday morning's foiled terrorist raid on the American embassy in Damascus is certainly cause for U.S. concern. A Syrian interrogation of one surviving attacker will seek to determine whether...
Political differences should not determine who speaks to a university. Those decisions ought to be made with regard to what contribution a speaker stands to make to the intellectual community. With Iran dominating front pages around the world because of its deadly dance with the United Nations and nuclear arms...
(2 of 2) The field got a high-profile, scholarly boost two years ago when a study by Baylor College of Medicine in Houston - which was published in the academic journal Neuron - used FMRI technology to determine that cola drinkers subconsciously have warmer feelings for the Coca-Cola brand, and...
Are there limits to neuromarketing's reach? FMRI studies are expensive. Brammer says a medium-sized study could cost between $94,000 and $188,000. Less-expensive options can also answer some marketing questions, however. For Unilever, Vienna's Walla recently used a startle-reflex method that measures muscle control...