Word: detroit
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Dates: during 1960-1969
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...highly talented manager, John A. Hannah, 66, might well be running some huge corporation in Detroit or Pittsburgh. Instead, he has spent 27 years running Michigan State University in East Lansing-a record tenure that entitles him to bill himself as "the Methuselah of university presidents." To admirers and critics, he has also come to symbolize that unique American institution, the land-grant college, of which M.S.U., founded in 1855, was the prototype. One of his admirers, President Nixon has now tapped Hannah to head the Agency for International Development-an appointment that should win swift Senate approval and please...
...read the car market and all you can say is "You dumb foot drag-gers-you in Detroit-what took you so long to know imports were going to hit a million?" Now the market is damn well defined, and you know what the market says: "Give me a hell of a good buy for two grand, will...
...earthy account of a decision that will shake up the U.S. auto market well into the 1970s. This week Ford plants in St. Thomas, Ont., and Kansas City, Mo., begin turning out lacocca's "hell of a good buy." It is the much-trumpeted Maverick, first of Detroit's new line of small cars. List price of the Maverick...
...price. Partly because more and more Americans want smaller and less costly cars, imports have swelled from 52,000 in 1955 to 986,000 last year, when they accounted for more than 10% of the 9.4 million sold in the U.S. As lacocca told TIME'S Detroit Bureau Chief Don Sider: "We don't assume that the Maverick is just out to arrest the trend. We expect to get some customers back. We expect this to be a free...
...their own chances of loss, some foreign producers will send bigger and fancier models to the U.S. Later this year, for example, VW will begin shipping its four-door Audi (U.S. price: around $4,000). Sweden's Saab will soon begin importing a new Maverick-sized car. "If Detroit can come into our market," says Stuart Perkins, head of Volkswagen of America, "we can go into theirs." It should be quite a fight...