Word: detroit
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Dates: during 1980-1989
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...tight counterclockwise loops. And before long, like one of his new turbocharged cars, he revs up and zooms off, quoting himself, zigzagging between '60s idiom ("flip out," "bummer") and mild profanity, tossing away irreverent asides like empty beer cans. Hyperbole comes naturally, and repeatedly: to the analysts in Detroit, he said Chrysler's admittedly successful mini-van is "the hottest new product . . . in your lifetimes." Says Douglas Fraser: "I'm a hip shooter. I'll admit it. But Lee, Lee is a hip shooter deluxe...
...fall of 1946, soon after the Red Arrow train brought him to Detroit, he realized that sales, not engineering, was his truest calling. Very well, they said to the upstart, you can sell: trucks, in Chester, Pa. Undaunted, he sold and sold and sold. During the next nine years, he hustled up the regional sales ranks. Finally, weeks after his marriage in 1956, Iacocca got called back to headquarters as a marketing manager under the chief "whiz kid," Ford Vice President Robert McNamara. Iacocca officially indulged his ^ love of the punchy phrase. Earlier that year he had devised...
...April 1964, Ford introduced the Mustang. It is difficult to overstate the attendant hoopla. The car and its principal corporate patron, Lee Iacocca, appeared on the cover of both TIME and Newsweek. Iacocca, TIME declared, "is the hottest young man in Detroit," brilliant, an "ingenious automotive merchandising expert." Twenty-one years later, a metal sculpture of a Mustang hangs over Iacocca's desk at Chrysler, and a 1964 Mustang convertible, a gift from his wife in 1981, sits in his garage in suburban Detroit. "I'm generally seen as the father of the Mustang," he says in his book...
...Iacocca's salesmanship--his hucksterism, even--accounted for much of his personal success in the mid-'60s, when carmakers were discovering the youth market. For snazziness and corporate profligacy, Detroit has not equaled itself since. The introduction of a sporty new sedan, orchestrated by Iacocca, typified the wonderful wantonness. In 1966 he sailed dozens of Lincoln-Mercury dealers to the Virgin Islands, where after a meal on a beach at sunset, an amphibious landing craft thrashed ashore. Out onto the sand popped a brand-new white Cougar driven by Singer Vic Damone, who proceeded to croon...
...about three times a month. He stays in the company's three-room suite at the Waldorf Towers. In Boca Raton, Fla., he owns a condominium (with five bathrooms) overlooking the Atlantic. But much of his time he spends at home in Bloomfield Hills, a sylvan suburb northwest of Detroit...