Word: detroit
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Dates: during 1980-1989
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Iacocca's LeBaron crystallized this ephemeral market, got Detroit thinking topless once again and started the convertible renaissance. Other U.S. makers are now weighing in with competitively priced models of their own. Chevrolet, aiming at what General Manager Robert Stempel calls the "wind-in-the-face crowd," is planning to introduce a version of its Cavalier in May, probably priced between $10,000 and $12,000. Ford's Mustang was reissued in November as a smartly styled convertible for about $12,500 and was a big star in commercials during the Super Bowl. Early production problems have been...
...final blow. By the mid-1970s, convertibles had become rarities. American Motors stopped making them in 1967, Chrysler in 1971, Ford in 1973, Chevy in 1975. Finally, on April 21, 1976, what was then called the last American convertible rolled off the Cadillac assembly line, with Detroit Mayor Coleman Young as a passenger. The car was a white Eldorado with red-and-blue pinstriping, commemorating -and attempting to make a profit from - the Bicentennial. Two hundred of those cars were made, each selling for about $11,000 ($25,000 in today's dollars). Edward C. Kennard, Cadillac...
...Detroit's makers are joining the move to convertibles. Says American Motors Chairman Paul Tippett: "We think they are a fad." Indeed, there are a few signs that the new market is in a lull. Chrysler has cut production of its convertibles to 100 a day from 250 and slashed the price of its Dodge 400 by 25% from $13,500 to below...
Archbishop Edmund Szoka of Detroit insists that a nun in such a public post must, as a minimum, declare her opposition to public financing of an operation that the Second Vatican Council deemed an "unspeakable crime." The resulting test of wills between nun and Archbishop is embarrassing Governor James Blanchard, dividing the state's Catholics, and seems destined to land at the Vatican for final judgment...
...order, the Sisters of Mercy of the Union, runs 21 hospitals as well as other public service agencies in Michigan. Sister Agnes, who has a doctorate in biochemistry from Georgetown University, is an adept administrator who boosted both enrollment and endowments during the past decade as president of Detroit's Mercy College...