Word: detroit
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Dates: during 1980-1989
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Milwaukee's Jos. Schlitz Brewing Co., now owned by the Stroh Brewery Co. in Detroit, puts more gusto into its corporate-event sponsorship than most companies. Its annual budget for such promotions runs to several million dollars, spent on such events as the ten-day New Orleans Jazz and Heritage Festival last spring, which featured 3,000 musicians, 300 music groups and nine stages, each with a Schlitz [ogo as a backdrop. Not so incidentally, 400,000 cups of Schlitz were sold. This year Schlitz foamed beyond local events and plunged into national rock-music promotions, including Fleetwood...
Dallas 122, Detroit...
Volvo is hardly ready to challenge Detroit, or even Germany, for U.S. supremacy. General Motors sold twice as many cars during the second ten days of November (181,000) as Volvo expects to sell (73,000) during all of 1982. Still, with models that range in price from $12,000 to $20,000, Volvo has succeeded in skimming some of the luxury cream off the automotive market, along with its prospering high-priced competitors Mercedes-Benz, BMW, Saab and Porsche. Notes Analyst David Healy of New York's Drexel Burnham Lambert: "Only the affluent can consider buying cars...
...solid, long-lasting car that can be counted on to hold its value. It often claims that the life expectancy of its models on Swedish roads is 19.6 years. During the mid-1970s, however, the company was often slow shipping parts to U.S. dealers, causing repair delays. And some Detroit-built cars, notably Chevrolet's Camaro and Corvette, have kept their resale value better than Volvos...
...Detroit 105, San Antonio...