Word: detroit
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...share. Toyota, in contrast, has reeled in cash by controlling costs and focusing on vehicle quality. So is the company, in piling on capacity, inadvertently embracing a strategy that has proved perilous for its competitors? And how will the rest of the industry be affected by its initiatives? For Detroit automakers--which rely on pickups as a critical source of profit--the flood of Toyota metal spells only trouble. As Toyota president Fujio Cho told TIME, "We're expanding very rapidly." That is a diplomatic way of saying: Get ready for a showdown...
...auto segment in which patriotic shopping habits prevail. Despite years of knocking at the market, Toyota sold just 107,000 Tundras in the U.S. last year, while Ford sold 916,000 F-Series trucks. Although Nissan and Honda have joined Toyota in the truck market, heavy investment has made Detroit's pickups more competitive than its cars. And Detroit can still count on the stubborn-guy factor. "I'd consider driving a Chevy, but that'd be about as far as I go," says Don Strumberger, 62, a lifelong Ford man from Dubuque, Iowa. A GM spokeswoman says...
...everyone said couldn't do all this stuff, remember? Really, I wish these kids all could go through what I have, but I don't think it's fair to ask every one of them to get 4,000 hits." His principal ally is Coach George Scherger, 64, Detroit Manager Sparky Anderson's first teacher in the minor leagues. "George doesn't tell me what to do," Rose says...
Equally at home in senior centers and hip-hop concerts, Kwame Kilpatrick, 34, inspired Detroit voters with his energy and determination when he rode into office three years ago. But a cherry red Lincoln Navigator has put a big dent in his reputation. After weeks of denying it, the mayor admitted in January that the city paid $24,995 to lease just such a car for his wife...
That outlay showed what Alan Ehrenhalt, executive editor of Governing Magazine, calls "a tin ear for symbolism," given that Detroit's $230 million budget deficit has prompted the mayor to eliminate 3,000 city positions and end 24-hour bus service. It has not helped that Kilpatrick left undiminished his 21-person security detail (the mayor of Chicago, a city with three times the population, has 15 guards). When Gary Brown, the deputy chief of police internal affairs, opened an investigation into misconduct by the security team, Kilpatrick fired him, ostensibly because Brown did not get his chief's approval...