Word: detroits
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Dates: during 1950-1959
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From the cluttered studio of Detroit's station WXYZ came rumblings that a fresh new talent had successfully invaded the troubled precincts of TV comedy: a youthful (31), crewcut, putty-faced buffoon named Soupy Sales (real: Milton Hines), whose daily kiddie show, Comics, has outpulled such network favorites as Arthur Godfrey Time and the Tennessee Ernie Ford Show to become the top-rated daytime show in the area. Late each night Soupy's on in Soupy's On with a cultivated zaniness and a woolly collection of characters that faintly echo the bite of bigger wits...
...often he is called upon to spray himself with Bactine disinfectant and sing "Down go the mean old germs," take great chunks of Silver Cup Bread (backed by offbeat sound effects) and shriek "The Best Bread in Deeee-troit." When he downs his Vite-A-Minnies, children all over Detroit follow suit. "The mothers love me," says Soupy. He also gets the thanks of the fathers by offering such sound advice as: "When you are in the car with Daddy, don't shout or climb all over...
Hard Drinks. Before his current success, North Carolina-born Soupy "scuffed around from one radio and nightclub job to another. I kept quitting because of illness. They got sick of me." Finally he came to roost at Detroit's WXYZ, where two years ago he was the summer network replacement for Kukla, Fran and Ollie, clobbering its rating in several cities. Outside an 18-hour workday at the studio, Soupy lives quietly in flossy Grosse Pointe with his attractive ex-vocalist wife Barbara, their two children, three and five, and a 3,000-disk record collection. There, instead...
Lately a number of newspapers, from the late James Cox chain's Atlanta Constitution (TIME, July 29) to John S. Knight's Detroit Free Press, have set out to add greater depth and range to their business sections. The New York Times, which has the biggest (21 reporters) and most expert business staff of any general-circulation U.S. daily, drills business-side recruits by Financial Editor Jack Forrest's four-word manual: "Get behind the handout." The result is a flow of economic reporting that widens out from the Times's fat business section and nourishes...
...Lilly & Co. and Pitman-Moore Co. of Indianapolis; Lederle Laboratories of Pearl River, N.Y.; National Drug Co. and Merck Sharp & Dohme, Inc. of Philadelphia; Parke, Davis & Co. of Detroit...