Word: detroits
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Dates: during 1950-1959
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...Detroit was still not sure. It knew that it could not manufacture small cars in the U.S. for the same price, so it compromised. To cash in on the trend, it brought in cars from foreign companies in which the Big Three held big stock interests. General Motors imported the West German-made Opel and the British-made Vauxhall; Chrysler brought in the French Simca, Ford the English Prefect, Consul, Anglia. Since 1955, the Big Three have hiked imports of these foreign cars from 2,100 a year...
What caused the Big Three to make up their minds was the take-off of Rambler sales in 1958. Belatedly, Detroit's Big Three (and little Studebaker-Packard) saw that there was a big market for the kind of car they themselves could make in the U.S. Dubbed a "compact" car to distinguish it from the tiny imports, the Rambler had offered the economy and easy handling of the foreign car plus much of the comfort, power and durability...
...frustrated by lack of opportunity to advance through the layers of executives. "As near as I could figure it," he says, "I would have been about go by the time I rose to the top." When the Automobile Manufacturers Association offered him a job as manager of its Detroit office, he jumped at the chance...
...Ghost. Never has Detroit seen an auto executive like Romney. In an industry noted for hard drinking and tough talk, Romney does not drink (not even tea or coffee), or smoke or swear. He is the president (i.e., bishop) of the Detroit stake of twelve Mormon churches, was the leader in building a new $750,000 Mormon tabernacle in suburban Bloomfield Hills. He gives 10% of his $100,000 salary, and sometimes more, to the church. He reserves his Sundays exclusively for church activities, often travels to other Mormon churches to set up conferences or deliver sermons...
...makes his daily 20-mile trip from home to office in about half an hour (most of his colleagues would rather walk than ride with him), rolls up his shirtsleeves for the day's work. American Motors headquarters is perhaps the most relaxed and informal in Detroit's auto industry. Romney often leaves his modest office (18 ft. by 18 ft.) to drop in on executives down the corridor. When he has anything important to say, he is not above calling them together, sitting down on the back of a chair to give a talk...