Word: detroits
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Dates: during 1950-1959
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Careless Wiver. In Detroit, Hartwell Johnson won a divorce after testifying that his wife used her maiden name, went around introducing him as her chauffeur...
Concrete & Paper Fans. Minoru Yamasaki's $1,172,000 conference building at Wayne University in Detroit is almost too pretty to be great. But it does promise well for the 60 acres of new campus construction that Wayne and Yamasaki hope to add. A Seattle-born Nisei, Yamasaki is in love both with Western technology and Oriental refinement. His crisp little temple of talk, set beside a reflecting pool, owes a lot to the Taj Mahal, something to Japanese paper fans, and most of all to modern engineering in glass and concrete. Yamasaki puts precision over ornamentation and lets...
...while jotting notes on pieces of scrap paper. A rough and tough man's man, he often peppers his speech with four-letter words, can shoot out orders like a gunslinger on the loose. Recently he saw an American Airlines sign on a road leading to Detroit's Metropolitan airport, snapped: "Who the hell put that up?" He had noticed that the hand of the stewardess in the sign was grotesquely large. It was quickly changed. I n a corporate world often dominated by slow-moving boards and committees, C. R. Smith acts with bewildering speed...
...record players that really had listed for that. But when it put them on sale at $18, it made no mention of the old price because: "the comparison would not have been believed." As a result, many stores are changing sales tactics. The J. L. Hudson Co., Detroit's top department store, no longer allows "was-is" advertising in its newspaper or house displays; instead, it insists on such low-key language as "on sale" or "specially priced." Downtown stores in Chicago, Milwaukee and Indianapolis have agreed to stop advertising comparative prices on mattresses...
...DETROITERS (Houghton Mifflin; $3.95), by Harold Livingston, formerly of Detroit's D. P. Brother & Co., tells of the intrepid admen whose clients are the shaggy, beady-eyed aurochs of the auto industry. It offers a notable addition to the stream-of-consciousness technique ("If I left now, with no notice, they'd be in a terrible mess' ... Just thinking about it, he could hear Jack Reynolds' ulcer dripping on the floor"), winds up with the same old fadeout: hero and buddy in a rose-covered ad agency of their...