Word: detroits
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
From former (1949-53) U.S. Secretary of State Dean Acheson, speaking last fortnight in Detroit and last week at the University of New Hampshire, came two forceful, well-argued statements on U.S. foreign policy...
Love That Chrome. Despite all the yowling about chrome and size, the experts scoff at the notion that Detroit's problem-or even a major part of it-is a mere matter of style. "This industry grew because we have made it our business to find out what people want," says a G.M. economist, noting that his company surveys 2,000,000 potential buyers each year. They are dissected for their likes and dislikes, like frogs in a laboratory. Thousands of lengthy questionnaires are sent out; microphones are hidden in new cars in showrooms to catch comments; salesmen carry...
...Detroit may be right that small-car sales will soon level off. But one of the reasons sales are climbing so fast is that more and more U.S. car dealers have taken on small cars until there are 11,088 agencies spread round the U.S. Detroit grumbles about dealer loyalty. Yet loyalty comes hard to many U.S. dealers, who have had troubles with the factory. Says Los Angeles' Mel Alsbury, one of the industry's most respected dealers and a 30-year Chrysler-Plymouth veteran whose cars have added to Chrysler's fame by winning the Mobilgas...
...Year? How big the market will grow is anyone's guess. Some small-car importers put the potential as high as 1,000,000 cars annually. Detroit doubts it. Nevertheless, the Big Three are taking a long, fresh look at the possibilities. General Motors already imports its Vaux-halls and Opels at the rate of 23,000 annually; Ford is deep in the market with 27,350 English Fords this year, will soon start importing the German Taunus at the rate of 8,600 a year. Despite all rumors, neither Ford nor G.M. nor Chrysler plans to produce...
...industry has done is survey the field to discover what the U.S. would want in an American-built small car-just in case. Findings: the average U.S. auto buyer is ready to invest in a U.S. small car, but he is unwilling to give up the accustomed miracles of Detroit engineering. He wants automatic transmission, power steering, smooth, American-type riding qualities, plenty of gadgets, loads of interior and luggage space and lots of horsepower. In effect, the desire is for everything the U.S. car already is, only 10 ft. shorter, and somehow a lot cheaper. In any case...