Word: detroits
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Dates: during 1950-1959
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THANKS TO TIME NOV. 4 FOR SHOWING TO THE WORLD THAT DETROIT STYLIST WALKER DOES CARRY IN HIS PRIVATE LIFE ALL THE ARTISTIC NICETIES THAT SHOW IN THE AUTOMOBILES...
...Those who looked beyond the car loadings could find considerable encouraging news. Retail trade is still at a higher level than in 1956, while personal income continues at a rate of $346.5 billion, $15.4 billion higher than last year. Detroit's automakers built 129,170 cars last week, the most since June and nearly 10% more than during the same week last year. And strong earnings reports kept rolling in from dozens of big and little companies. In electronics and appliances, General Electric, Motorola, Westinghouse, all had better nine-month earnings than last year. Oil companies such as Cities...
...some home-grown critics. Detroit's designers have been fooling the U.S. public for years. They argue that the rapid development of the foreign small-car market (estimated 1957 sales: 225,000) is a vote against ever-longer, ever-fancier Detroit designs. Actually, say the U.S. automen, it is a simple matter of economics. Though a small car costs almost as much to build as a big car, companies would produce them if the market ever demanded it. But the U.S. public still wants its cars big-like its country. "People want big things.'' says Walker. "They...
...slip into 50-m.p.h. expressway traffic needs plenty of power just as he needs a big engine to run all the wonderful gadgets that make driving easier: air conditioning, power steering, power brakes, power seat, power windows. Instead of sneering. Europe's automen are starting to window-shop Detroit for exciting ideas. Such U.S. innovations as wrap-around windshields, twin headlights, bright colors, even a few tentative fins are now appearing on foreign cars...
...will be wider and roomier, with better visibility and more safety features. It will also undoubtedly become more functional. The station wagon first started out as a farm carryall, then became a tricked-up luxury for the country-club set. But today, by wedding the sedan to the wagon, Detroit's stylists have given it a new function; they have turned out a handsome auto that can be used either to haul tomatoes to market or top hats to the opera. As a result, in ten years station wagons jumped from 2% to 13% of the total market...