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Word: deursen (lookup in dictionary) (lookup stats)
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...hundreds of Philips employees sit around endless rows of tables. Split into small groups, staffers of the Amsterdam-based firm--maker of everything from lightbulbs and toothbrushes to TVs and X-ray machines--get to work. "We're not always an easy company to deal with," says Theo van Deursen, boss of Philips' lighting division. From a platform in the center of the vast space--still latticed with girders and pipes, its walls temporarily lined with giant TV screens--Van Deursen lays down a challenge. "We have to find ways to make the company more simple," he says...

Author: /time Magazine | Title: The Complex Task of Simplicity | 2/21/2008 | See Source »

...unwieldy chunks of an overweight, underperforming portfolio. In a classic make-or-buy decision, Philips dumped its chips and electronics-components units--too capital intensive and too cyclical. Now it is narrowing its focus to consumer technology, lighting and health care. "There's a lot to be done," Van Deursen told his Philips staff in Eindhoven. "Are you ready...

Author: /time Magazine | Title: The Complex Task of Simplicity | 2/21/2008 | See Source »

...Eindhoven plant, you can visit the company's first factory, where beginning in 1891 it manufactured incandescent lightbulbs for ships and hotels. Back then, the company needed to churn out 500 each day to turn a profit. At the start, it could manage only 400. In case Van Deursen needs any encouragement: things have a habit of getting simpler...

Author: /time Magazine | Title: The Complex Task of Simplicity | 2/21/2008 | See Source »

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