Word: develop
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Dates: during 1940-1949
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...improve radio's service to the public is not to weaken the great chains but to strengthen them by taking programs out of the hands of the advertising agencies. Writing with a sympathetic understanding of network frailties, Lawyer Smith pointed out that the ad agencies-not the networks-develop and control virtually all sponsored programs...
Smith's suggested solution: let the networks control and develop their own programs, selling advertisers only the right to insert commercials. Sponsors would be charged on a sliding scale, varying with the actual size of the listening audience. Under such a system, networks could offer a balanced bill of fare, and they could find sponsors (at lower rates) for programs with restricted audiences, such as the Toscanini concerts and the Budapest String Quartet...
...fraction of the undergraduate body; now, for twelve weeks every man is forced to pay half as much. This means that total income for the summer session is at least as large as in the whole past academic year. Searching for a reason is more fruitless than trying to develop good crews at Yale. The wear and tear on equipment caused by calisthenics is absolutely nil, except for boxing gloves, and the instructors are mostly unpaid Mil Sci men. To say that furnishing a locker and towels costs the University three dollars is nothing short of ludicrous. Total income from...
Several summers ago, Dr. Foulger learned that Bantu miners in South Africa sweat out large quantities of vitamin C (found in oranges and lemons), frequently develop muscle weakness, even though they eat plenty of fresh fruits & vegetables. With this clue in mind, Du Pont doctors gave their workers two vitamin C tablets (ascorbic acid) a day, along with common salt tablets, to replenish the salt lost in perspiration. Result: cases of heat exhaustion, formerly four or five a day, disappeared, even when the temperature soared to over 100 degrees. The pills, said Dr. Foulger, "should prove useful in steel mills...
...involves more handwork than in Europe, where it is a highly mechanized art. So far the best apprentice jewel cutters have been nimble-fingered seamstresses. Grumbled a master jewel cutter last week: "We have been called upon to do a staggering job without having time to develop the machine methods it took the Swiss 100 years to develop...