Word: development
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Dates: during 1950-1959
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...most schools is a combination of systems. The educators admit that word recognitlon has its dangers. It is quite possible, as one Louisville mother reported of her son, for a third grader to type out b-o-w-l and call it pot, or for a pupil to develop the annoying habit of putting the President in the White Horse or assembling stamp collisions. But phonics alone can be equally disastrous. Though a pupil might be able to read the word institute right off, says Elementary Education Supervisor Mary O'Rourke of Massachusetts, he can without other training...
...drama project, Matinee, demonstrates why Weaver is anxious to develop and popularize the ancient art of hack writing. Matinee next season begins a series of five one-hour plays a week (Monday through Friday, 3 p.m., E.D.T.) every week of the year. The 260 plays yearly require, according to NBC, an initial $1,000,000 outlay, 4,000 actors, 20 directors, five permanent production units and 100 writers and adapters. This one show is the theatrical equivalent of five fully staffed repertory companies, with salaries and audiences guaranteed...
World's Greatest Audience. To satisfy network needs, and develop competent hacks and sparkling geniuses, both NBC and CBS have plans to dragnet the nation for new writing talent. NBC's plan, more ambitious, aims at attracting established fiction writers to TV and developing new ones. Five well-known U.S. novelists, including James (From Here to Eternity) Jones, are already interested. NBC also plans to put a dozen dramatists on staff at regular salaries, hoping to prove that security can quicken the dramatic muse even more than hunger...
...want to bring back the 25,000 readers the Sunday Sun-Times lost (present circulation: 587,630) when it boosted the price from 10? to 15?; he hopes to bring in another 25,000 new readers. To run Midwest, Field brought in Veteran Editor Jonathan Kilbourn, 39, who will develop a Sunday magazine different from Parade, which the Sun-Times uses, and This Week. Midwest's 15 departments-e.g., children, crime, health, religion, art-will concentrate on news and features in Chicago, be half-text and half-pictures...
...young executives. With the spectacular postwar rise of golf, more and more companies are taking out country-club memberships for their men, both as a means of giving them a tax-free pay boost and as a sound business maneuver. There are few better ways for businessmen to develop new contacts, keep customers happy, sell their products and themselves...