Word: dew
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Dates: during 1990-1999
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...beat poet/heroin addict William Burroughs flacking for Nike to Sprite's "Image Is Nothing" campaign that attacks advertising as a bunch of lies; from the spot that insists buying an Audi is "a declaration which screams out 'I will not wallow in conformity'" to the bad-boy "Do the Dew" ads for Mountain Dew. These ads are aimed squarely at Carvey's "countercultural" audience, as he's called it--not coincidentally, Mountain Dew is his next title sponsor. Rather than spoof an advertising form that really doesn't exist anymore, Carvey might find more stinging satiric subject matter...
...there's more for the lucky dean. He'll be appearing in a series of spots for Mountain Dew as well, with the slogan "Just Dew Ett." Joined by other titans of college administration, Jewett will profess the outright wussiness of the housing decision when compared to the chest-hair-inducing powers of a certain near-fluorescent caffeinated beverage...
...hope that Jewett will think of us as he reaps millions in residuals. Perhaps, with his help, every dining hall will install a Mountain Dew machine right next to Mrs. Widener's cherished ice cream. Daniel Altman
...equal time, Moloney has O'Connor sing The Foggy Dew; she represents "the young mother of Ireland" whose lover is killed in the 1916 Easter Uprising. In the lamentation Love Is Teasin', Faithfull's crone contralto makes the phrase "What cannot be cured, love,/ Must be endured, love" sound like hard wisdom delivered from a deathbed...
...Cola's soft drinks outsell those of its main rival, Pepsi, by more than 2 to 1 around the globe and Coke is the most popular single drink with teenagers, the company still wants to beef up its presence in carbonated drinks aimed specifically at teens. Pepsi's Mountain Dew, the most popular such beverage, owns 3.5% of the U.S. soft-drink market, compared with just 0.3% for Coke's citrus counterpart, Mello Yello. "Coke is trying to take it all," says Larry Jabbonsky, editor of the trade journal Beverage World. "Traditionally, Coca-Cola and Pepsi have allowed smaller players...