Word: dew
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Dates: during 1990-1999
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...album captured a miserable white-trash vibe within a sample- and distortion-laden sound that reeked of personal "Beercan" experience. It was a slightly grating album that was heavy on engineering but still naive--or at least straightforward. With Odelay and now Midnite Vultures, Beck has left these Mountain Dew-soaked roots for something more rarefied and cosmopolitan. Even his voice seems to have gotten higher. Grooviness has replaced grit, and Beck has moved from the wood-paneled periphery of the music industry to its hollow matrix-like core...
...pillows. To keep employees at their terminals longer, the companies intentionally blur the line between work and play, office and home. Bring your dog to work, decorate your workspace with Gundam robots and Darth Maul action figures, drink all the Mountain Dew you can stomach. Where would a young techie rather be, at home struggling with a high-ping 56k modem or at the office, surfing on a T-1 line...
...stores. In targeting consumers, what Pepsi calls the "Power of One" makes perfect sense: it's all about making sure that everybody who buys a salty bag of Tostitos or Lay's potato chips has to think twice before passing up that thirst-quenching bottle of Pepsi or Mountain Dew across the aisle...
...unleashes a marketing blitz tied to the Star Wars prequel The Phantom Menace. Pepsi will spend around $2 billion exercising its exclusive boasting rights to America's favorite slice of fantasyland. There will be collectible Pepsi cans emblazoned with Star Wars characters and gold "Yoda" cans of Mountain Dew, not to mention surprises in bags of Frito snacks...
...used to be -- and maybe it still is -- that making computer games for a living was every adolescent?s dream, at least among the pocket protector crowd. Sleep all day, play with Nerf toys all night, drink Mountain Dew -- what could be better? And computer games are selling better than ever -- in 1997, they generated $5.6 billion in revenues. But a rash of lawsuits and recalls in the past few months is teaching the industry a tough lesson: Becoming a mainstream medium brings with it responsibility. MORE...