Word: dewar
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Dates: during 1990-1999
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...Elizabeth N. Dewar, Eric M. Green, Chris C. Pappas, Meredith B. Osborn and Chris C. Pappas contributed to the reporting of this story...
Bradford Faye, a senior vice president at Roper, the polling firm, says he and others are advising clients that the way to get a slice of the $120 billion spent by twentysomethings is to stress tradition as much as individualism. Thus a company like Dewar's draws new drinkers to its Scotch by marketing it not as as an alternative choice but as your father's drink, a classic hallmark of growing up. "The value of the good old days has gone up a lot," he says...
...likely. "Advertising for distilled spirits is already going after younger people," says Jeffrey Hon of the National Council on Alcoholism and Drug Dependence, citing recent Dewar's Scotch and Southern Comfort campaigns in such youth-culture bibles as Details and Rolling Stone. Shapiro says Seagram has taken "great pains that our advertising doesn't appeal to or aim at children," an iffy claim during a campaign that uses "Valedictorian" as a punch line. Why violate the ad ban? Market share. Hard liquor is slipping, and TV is where tomorrow's customers...
...Dewar (Antal, House...
...deal with the police. But don't think it stops there. As Laura talks gives her testimony to the police and her father, we notice her eyes glowing with the golden sheen indicative of werewolf infection. She too, slinking in her black cat suit looking like something from a Dewar's Scotch ad, slips into the woods to run with Will. And so, presumably, they live happily ever after running through the woods killing innocent deer and waiting for some unbeknownst driver to hit them on a snowy night...