Word: deweyitis
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...DEWEY OLSON...
...Agnew's hardhats. Made on a starvation budget of $300,000 (even Easy Rider cost $100,000 more), Joe has already grossed that much in New York City box-office revenue alone. "We didn't think it was going to do this well," admits Cannon President Christopher Dewey. Considering their youth and collegiate looks, this is probably the first time that Dewey and his partner, Dennis Friedland, 27, ever underestimated a market...
Sexual Wanderings. The pair met at Columbia University, where Friedland attended law school and Dewey studied architecture. They shared an interest not so much in film making as in film commerce, so Lawyer Friedland incorporated them as the Cannon Group. They promoted $50,000 worth of independent financing to make a scorcher called Inga, a titillating travelogue of the sexual wanderings of a Swedish teenager. The movie was a smash in what show business calls "the sexploitation trade," grossing $4,000,000 for the two producers...
Bergman Bull. Dewey and Friedland are interested in making good movies. But they also talk about "markets" and "products" just as coolly as any grizzled veteran of the Hollywood studios. "The horror market is wide open," Chris Dewey says. "What we'd really like to do is the Easy Rider of horror movies." Cannon even adopts the big-studio system of cutting movies, and even reshooting and adding scenes if the film maker's version doesn't please them...
...know an awful lot about film history," Dewey says, "but it seems to me that ten years ago critics got hold of this business of Ingmar Bergman and directors being the creators of films and blew it up out of all proportion. Well, that's all bull. There are a lot of people involved in making a movie, not just the director, and if we see something we don't like, then we're going to change...