Word: dewitte
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ASSOCIATE EDITORS: Richard Behar, Janice Castro, Philip Elmer-DeWitt, Christine Gorman, Sophfronia Scott Gregory, Michael D. Lemonick, Thomas McCarroll, Marguerite Michaels, Richard N. Ostling, Jill Smolowe, Anastasia Toufexis, David Van Biema...
ASSOCIATE EDITORS: Richard Behar, Janice Castro, Philip Elmer-DeWitt, Christine Gorman, Sophfronia Scott Gregory, Michael D. Lemonick, Thomas McCarroll, Marguerite Michaels, Richard N. Ostling, Jill Smolowe, Anastasia Toufexis, David Van Biema...
...that advertisers, always skittish about controversial programs that might inspire a letter-writing campaign or an advertiser boycott, will be scared off by any show that carries the label. Madison Avenue veterans think they will. "Advertisers will be lemming-like in their avoidance of these programs," says Gene DeWitt, president of his own New York City media management firm, "because advertising on them will just be asking for trouble." Asserts Betsy Frank, a senior vice president of Saatchi & Saatchi: "You are shining a spotlight on certain programs and on advertisers who are supporting those programs. In effect, it's saying...
ASSOCIATE EDITORS: Richard Behar, Janice Castro, Philip Elmer-DeWitt, Christine Gorman, Sophfronia Scott Gregory, Michael D. Lemonick, Thomas McCarroll, Marguerite Michaels, Richard N. Ostling, Jill Smolowe, Anastasia Toufexis, David Van Biema...
ASSOCIATE EDITORS: Richard Behar, Janice Castro, Philip Elmer-DeWitt, Christine Gorman, Sophfronia Scott Gregory, Michael D. Lemonick, Thomas McCarroll, Marguerite Michaels, Richard N. Ostling, Jill Smolowe, Anastasia Toufexis, David Van Biema...