Word: dews
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...used to be -- and maybe it still is -- that making computer games for a living was every adolescent?s dream, at least among the pocket protector crowd. Sleep all day, play with Nerf toys all night, drink Mountain Dew -- what could be better? And computer games are selling better than ever -- in 1997, they generated $5.6 billion in revenues. But a rash of lawsuits and recalls in the past few months is teaching the industry a tough lesson: Becoming a mainstream medium brings with it responsibility. MORE...
...brand trying too hard to be core, such as Mountain Dew or Nike, is by definition not core. "You can't buy your way in," says Don Brown, 32, vice president of Soul Technology, a growing skateboard-shoe company with $40 million in annual sales. "Look at Nike. They're the best marketing machine in America, and they couldn't buy their way into skateboarding." Ironic that in the pre-nose-ring generation, Nike invented core. Coreness can reach ridiculous extremes. Almost every Velcro Valley firm has erected a half-pipe skateboard ramp on its premises. "We used to have...
...biblical wonders, manna may admit to the most exact scientific explanation. (Its name is derived from the Israelites' reaction and may best be translated, "Whatta?") Scripture describes manna as "a fine and flaky substance, as fine as frost on the ground," which falls with the dew but melts when the sun grows hot. In June in the Sinai peninsula, a plant louse that feeds on the fruit of the tamarisk tree secretes a yellow honey-like substance that congeals in the cool of the evening but melts in the day. The similarity is not lost on the locals...
Indeed there is. Levine studies a form of Qi Gong called Eight Treasures, composed of 32 linked exercises, with poetic names like "The Unicorn Turns Its Head to Look at the Moon" and "The Weeping Willow Shivers in the Early Morning Dew." There are thousands of other forms, each embracing a complete set of exercises...
...lived the dream of the modern American athlete, turning pro straight out of high school, scoring a luxurious home in San Diego and becoming no-worries wealthy through the sport he loves. He has appeared in commercials for Mountain Dew, Gap, AT&T, Gatorade and milk, taking his place beside the white-mustached Pete Sampras and Cal Ripken Jr. But Tony Hawk isn't a tennis or baseball player. He's a professional skateboarder who spends his time in swimming pools. Empty swimming pools. Preferably lefthanded, kidney-shaped pools with lips of grindable concrete coping, perfect for landing nollie backside...