Word: dexter
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...novel idea of making inland waves for fun and profit came to a young Phoenix draftsman after a stay on the California coast in 1965. It took Phil Dexter a year to build his first model -in his backyard-and another year to get it working the way he wanted it. Clairol Inc., which uses surfing as a motif to promote hair coloring, put up the two million for the project. Now, two years later, it includes a 20-acre Polynesia-style complex of palms and high-roofed South Pacific huts housing shops, concessions and picnic areas...
...Dexter's wavemaking apparatus is fairly simple. Hydraulic pumps force millions of gallons of water per hour into a concrete reservoir at the far end of the lagoon. Underwater gates spring open at intervals, releasing the water and generating the waves. The size of the waves is controlled by the amount of water pumped into the reservoir and no two curls are exactly the same. Riders can climb stairways directly to the waves instead of paddling out from shore. Though the fresh water is less buoyant than seawater, the difference to the surfer is negligible...
...cost for a day's riding ranges from $1 for children to $3 for adults. Teams of lifeguards enforce strict safety precautions and instruct landlocked tyros. If inland surfing catches on, a projected Clairol subsidiary may build other such centers around the country, paying a royalty to Dexter and his 30 stockholders. In the meantime, Dexter is practicing his surfing. Though he loves the sport, he has never before found time to get very good...
Given the impossible conditions, the new jalopies performed admirably. Of 17 vehicles entered, 14 managed to bulldoze across the finish line. The individual trophy went to Dexter Shultz, an American Airlines flight engineer who clumped over a log barricade to finish first in his ATV Manufacturing Co. Attex model in 36 min. flat (last-place time was 1 hr. 22 min.). Shultz averaged nearly 30 m.p.h. over unspeakable terrain. He came from behind to whip Advey, who drove one of his company's 8-h.p. Scramblers...
...Dexter Cup, Nevele Pride had to overcome a bad post position-No. 7 in the field of eleven-that forced Dancer to "take the overland route" and drive three-wide for the first half of the mile race. Though Dancer eased him up at the end, Nevele Pride won in a waltz. His victory margin was four lengths, and his time-2 min. 22/5 sec. -clipped a full second off the old stakes record. "Before he is through," predicts Driver Dancer, "this horse could rewrite the record book." The erasers are already busy...