Word: deyo
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
Count Laurel and her Purple Moon CEO Nancy Deyo among the pioneers. "If you're going to change how girls relate to science and computers, you need to do it by sixth grade," says Laurel, who has spent the past five years studying the play patterns of girls at the critical age she calls "too old for dolls, too young for cosmetics." Her research is based on conversations with more than a thousand girls, who (boys, take note) were interviewed with their best friends in attendance in order to "keep them honest...
...result is a fascinating portrait of gender-based misconceptions. There's a reason, for example, that the company isn't called Pink Moon. "We tested names with boys," says Deyo. "And when we showed them Purple Moon, it was just, like--bam!--'That would be for girls. Because purple [not pink] is girls' favorite color...
...siblings, and so on. Purple Moon misses no chance to add layers of complexity or to cross-merchandise; most of the characters in Secret Paths are kids from the Rockett series revealing themselves more intimately. They'll also turn up this fall on the Purple Moon Website. "Every character," Deyo promises, "will write and publish her own Web page." One girl named Whitney, for instance, comes across in the Rockett games as kind of a...well, let's just say it rhymes with witch. "But we learn in the tree house," Laurel adds reassuringly, "that her parents are divorced...