Word: dhonis
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...Bollywood, has fueled the hairstyling market. "In Delhi, people will just come to my salon asking for a cut that suits them," he says. "In Aligarh, they'll come asking to look like [Bollywood superstar] Shah Rukh Khan." The approach chimes with the findings of The Dhoni Effect, a 2008 report from consultants Ernst & Young. Named after Indian cricket captain Mahendra Singh Dhoni, a small-town boy made great, the report found that India's provincial consumers were increasing in importance, thanks to growing aspirations and incomes. "Earlier, it was just Bombay and Delhi, but since 2004 we've been...
...team's defeat last weekend, angry fans in Pakistan demanded that the players and their coach be arrested or worse. In India, meanwhile, fans upset that their team had lost to newcomers Bangladesh burned the players in effigy, and trashed the half-built home of young star Mahendra Singh Dhoni - and their team is still in the tournament...
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