Word: dhruva
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...animation boom is cascading throughout India's entertainment industry. One offshoot has been the rise of computer-game outsourcing. In the Bangalore offices of Dhruva Interactive, a group of twentysomethings sit with comic books and programming manuals while their computer screens flash with images of G.I.s carrying machine guns, teenagers shooting pool in smoky halls, ogres and medieval labyrinths. They're developing games that will be sold to Dhruva clients such as Microsoft. While some Indian animation companies are looking to expand into computer games, others, emboldened by the success of Crest, are dreaming of the big money: digitally animated...
...projects?which is woefully inadequate for all the work coming in. "We need at least another 2,000 to 3,000 animators this year, but I'm not seeing that many new people in this business," says Animation Bridge's Ghose. One problem, complains Rajesh Rao, the CEO of Dhruva Interactive, is that few of India's art schools and engineering colleges offer computer animation courses. Another barrier facing the industry is cultural. "The Indian mentality is that if I have to put my child into a science or engineering school, I am happy. But we don't want...
Rajesh Rao, a 33-year-old resident of Bangalore, is typical of the new breed of entrepreneurs transforming India. Rao's company, Dhruva Interactive, develops video-game technology, a hot new area of growth for India's tech sector. As is the case with many Bangalore-based businessmen, Rao flies to America several times a year, and all of his clients are abroad. In most other countries, this would mean a few simple phone calls to travel agents, but a budding Indian tycoon faces special problems. "If I want to get on a flight to San Francisco tomorrow or even...
...will be an issue." Perhaps the country's biggest hope is the fighting spirit of its new generation of entrepreneurs, who are determined to succeed regardless of the obstacles. "When I'm making my projections for growth or preparing forecasts for investors, I never count on the system," says Dhruva Interactive's Rajesh Rao. "Imagine what it would be like if we could count on the system...