Word: diageo
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Dates: during 2000-2009
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That would also explain the wave after wave of superpremiums appearing on both coasts. Last year's buzziest brand was Ciroc--distilled from two varieties of grapes commonly used to make Armagnac--which is a joint venture between LVMH (owner of the champagnes Moet and Dom Perignon) and Diageo, which also owns the decidedly down-market Smirnoff. Despite Ciroc's popularity, Diageo plans to increase production from 53,000 cases to only 85,000 cases next year. "It's a question of philosophy," says Efren Puente, the brand's senior manager. "It's not about mass messages. It's about...
...flat - Guinness sales in Ireland fell 6% by volume from June 2003 to June 2004 - and more and more breweries are being snapped up by behemoths like London-based SABMiller and Belgium's InBev. Guinness is typical: since 1997 it's been a part of the British beverage conglomerate Diageo, which last week announced mixed financial results; it made $3.3 billion in operating profits for fiscal year 2004 which, if not for "exceptional items," would be down from the previous year. Some of its best-known brands - including Tanqueray, Jose Cuervo and J&B - are relatively stagnant. But the famous...
...prouder about the product than about their performance," Williams says. After 18 months, employees feel less automatic allegiance to the iconic black pints of stout, and instead "feel ownership of the brewery itself." He credits Varian with "one of the major [organizational] changes in Western Europe in recent years." Diageo clearly thinks the investment is worth it. Paul Walsh, who became Diageo ceo in 2000, is best known for dumping its Burger King holdings, but he kept Guinness because it is, arguably, Diageo's core business. The company doesn't provide specific figures, but analysts estimate that Guinness generates...
Despite all that, the spirits industry has made hay with its low-carb status. Distillers, including Bacardi and Diageo, have launched ad campaigns to trumpet their spirits' carblessness. Diageo, which makes Smirnoff, the world's top-selling premium vodka, created the website LowCarbParties.com to tell drinkers how to decarb their cocktails. "The spirit is not the problem," says food and wine expert Ted Allen from Queer Eye for the Straight Guy, who helped launch the site. "It's the mixer." Liquor and grocery stores are beginning to carry products like Baja Bob's low-carb margarita mix, which has been...
Cardhu is on the rocks with the Scotch Whisky Association. The single-malt whisky brand, produced by London-based Diageo, the world's largest spirits maker, ran low on supply. So it blended malts from several distilleries and, except for changing "single-malt" to "pure-malt" on the bottle, kept the same labeling. That got some tartans in a twist. A Scottish Member of Parliament, Angus Robertson, asked Prime Minister Tony Blair to intervene to protect Scotland's heritage, and Diageo agreed to change the color of its bottle. Sales of single-malt whisky continue to rise worldwide, though...